Market study on: Starbucks in China
Business Week and Interbrand have listed the top 100 brands all over the world recently (kind of market study in China), and Starbucks coffee is the 91st because of its $3 billion brand value. The...
View ArticleMarket Research on: Coca Cola in China
China is the hometown of tea, which has a very long history about drinks. Especially after the reform and opening up, market of drinks in China develops rapidly. Since the speed of China soft drinks’...
View ArticleMarket Study on: 7up in China
Many people will think of the distinctive brand image a personalized dynamic kid named Fido Dido, when mention about 7up. Its classical positioning of “non-cola” cleverly avoided to competing with the...
View ArticleThe beer market in China
Nowadays, China’s consumption of beer ranks top one in the world. Tsingtao Beer(青岛啤酒), Snow Beer(雪花啤酒), Yanjing Beer(燕京啤酒), Budweiser Beer(百威啤酒), Shancheng Beer(山城啤酒), Pearl River Beer(珠江啤酒), Harbin...
View ArticleReport on Dairy Milk Market in China
Since 2010’s melamine scandal, the milk industry in China got trust crisis among all the people in the society. This scandal rolled up like a mat and most of the dairy companies are influenced, no...
View ArticleCoffee market in China
In the long history, Chinese people are used to drink tea from morning to night. And now on, a large amount of people, especially those ones who spent some time abroad and young people would like to...
View ArticleLaundry detergent market in China
Early in the introduction of sulfonate-based detergents, concerns were voiced over the low rates of biodegradation of the branched alkylbenzenesulfonates. A more profound problem arises from the heavy...
View ArticleUnilever in China
Moves by Unilever raise 300m RMB may appear modest in scale. But the decision by the consumer goods group behind Dove shampoo, Cornetto ice creams and Lipton tea to launch a so-called “dim sum bond”,...
View ArticleResearch on Skin care market in China
Aggressive new product launches along with increasing awareness about professional skin care products will enable the cosmetics market in China to grow significantly in the next two years. Currently...
View ArticleP&G in China
With the aim to penetrate deeper into the fast-growing Chinese market, Procter& Gamble recently began the construction of a new manufacturing facility in Guangzhou (广州), China. It has also...
View ArticleChina Market Research on wedding candies
Chinese people love sweet food, which means happiness and harmony. In China, on the Spring Festival or wedding, people all eat candies to pray for sweet life. As the society develops, chocolate rushes...
View ArticleChina Market Study: the case of Glamour-Sales
Glamour-Sales is a young but ambitious shopping community site that markets high-end European fashion brands as well as a menagerie of uniquely appealing lifestyle products and services. Glamour Sales...
View ArticleMarket Study: Hermes in China
Hermès International S.A., or simply Hermès is a French high fashion house established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its...
View ArticleMarket Analysis on Coach in China
Coach, Inc. is a luxury American leather goods company that got its start manufacturing small leather goods. These days Coach is best known for ladies handbags as well as items such as luggage,...
View ArticleChina Market Research on Louis Vuitton
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened toLV, is a French fashion house founded in 1854 by Louis Vuitton. And LVMH Moët Hennessy • Louis Vuitton S.A., better known...
View ArticleMarket Analysis in China: Coffee Shop Retail Chains in Beijing, Shanghai and...
Recently, with many foreign brands enter into China market, coffee shop retail chains develop rapidly. Relying on its own characters, every brand successfully expand all over the country. As the...
View ArticleCoke market in China
The consumption of Chinese soft drink is quite huge, of course coke takes much of it. As we all know, in summer people drink more coke because of hot weather, so consequently coke corporations do most...
View ArticleMarket Study on Chinese Baijiu
Overview of Chinese Baijiu Baijiu, a kind of white liquor existed for centuries, has been a favorite alcoholic beverage in China. In particular of some important Chinese traditional festivals or...
View ArticleTea market in China
Drinking tea is a core feature of the Chinese Culture. According to the geographic location and climate changes, different places grow various types of tea. Thus tea is divided into 5 types, Green...
View ArticleDevelopment of coffee market in China
As standard of living in China continues to improve recently, foreign drinks such as coke and coffee are accepting by an increasing number of Chinese. Coffee is gradually relative to fashion and taste...
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